Community Standards

Our Moderation Principles

Permanence and portability are among the most exciting features of NFT technology – they make it so that owners of digital items can use it, sell it, and reflect their verified ownerships of it across the web3-enabled internet. But those same features also mean that some offensive, distasteful, and otherwise problematic NFTs will inevitably be published to blockchains. And given the decentralized nature of blockchain technology, no person or platform – including U2NFT– has the power to remove offensive contents from blockchains. Platforms have the difficult task of deciding what on the blockchains to reflect, while also creating an environment that users can trust. As leaders in this ecosystem, we’ve developed a set of content moderation policies and enforcement mechanisms that guide the kind of content that can be discovered and purchased using our services. ‍At a high level, our content moderation policies reflect our position that U2NFT is a blockchain explorer: we want people visiting our platform to experience the broadest possible view of the NFT ecosystem. Our goal is to make information and content on blockchains easily discoverable and accessible. To do this well means erring on the side of neutrality: with the level of intervention and enforcement scaled to the potential for real-world harm or loss. Furthermore, we try to moderate with a scalpel, not a hammer: rather than making broad generalizations and taking sweeping action, we’ve invested in detection mechanisms and systems that allow us to take a range of specific enforcement actions while keeping in mind our role as a blockchain explorer. Within that framework, our content moderation policies broadly address four general categories of behavior that could negatively impact the people using our service: physical and emotional harm, financial harm, poor user experience, and intellectual property. At U2NFT, we’re committed to providing a safe, trustworthy, and inclusive platform through which people can explore and own what moves them in web3. We are still early in our journey as a company and an industry, so we will continue to improve our policies to lead to the best blockchain experience possible.

Community Standards

I. Physical and Emotional Harm

Inciting Violence

U2NFT's Inciting Violence policy prohibits content that facilitates, encourages, praises, or supports acts of violence, whether perpetrated by terrorist organizations or a person acting alone. We also prohibit content that reveals private, personally identifiable information (also known as doxxing).

Inciting Hate

U2NFT's Inciting Hate policy prohibits praise and support for hate organizations, as well as content that advocates violence against, superiority over, or the nonexistence of a protected group. We also prohibit content that contains hateful stereotypes or slurs.

Sexual Exploitation

U2NFT's Sexual Exploitation policy prohibits content created or distributed without the adult subject’s consent. This includes revenge porn, creepshots, upskirt shots, and any other behavior that distributes sexualized content without the subject’s consent.

Suicide and Self-Injury

While U2NFT is a place for people to express themselves, we don’t allow content that glorifies, encourages, praises, or supports suicide or self-injury.

Child Sexual Abuse Material

U2NFT has a zero-tolerance policy on content that sexualizes minors, whether it concerns real children or representations. Sexualized content that includes real children will be reported to the National Center for Missing and Exploited Children.

Habits and Customs

The contents of the U2NFT must be consistent with the user’s local laws and any other legal regulations in their country, ensure that when the NFTs are circulated, they must be consistent with the fine customs and traditions of the host country, and do not offend religions, organizations or individuals any social problems

Respect Privacy

Respect other people’s privacy and protect your own. Do not publicly share private or personally-identifying information. This includes, but is not limited to, personal contact details, contact addresses, and private correspondence, including private correspondence between you and our team.

II. Financial Harm

Scams and Malicious Behavior

U2NFT is not a custodian of user funds or NFTs, but we do prohibit behaviors that could lead to the loss of user funds or NFTs, such as a drained or stolen wallet, installed malware, links to unsecured sites, or a failure to deliver what was promised (i.e. rug pull).

Fundraising

Some people may be prohibited from using U2NFT's platform for the purposes of fundraising, such as government officials and political candidates in their official capacity. For those who are eligible to list or sell items for the purposes of fundraising, there may be restrictions on the types of causes or organizations where funds may be directed.

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III. User Experience

Spam

U2NFT's Spam policy prohibits unsolicited content that is distributed for a commercial/promotional or abusive/malicious purpose. This includes airdropping multiple items to the same wallet or airdropping the same item to a large number of wallets.

Copymint

U2NFT's Copymint policy prohibits items or collections that could be easily confused with an existing, prominent item or collection. To help users distinguish between similar collections, we require multiple changes from the original work.

Misleading Collections and Accounts

U2NFT's Misleading Collection and Account policy prohibits any effort to confuse users into making a purchase, such as implying a relationship with a creator or naming the collection “v2” of a popular collection.

Misleading Checkmarks

U2NFT prohibits user-generated check marks that are similar to U2NFT's verified checkmark.

NSFW

U2NFT's NSFW policy allows consensually created and distributed adult content. We only require that it be labeled NSFW in order to provide users with an opportunity to decide whether they want to view it.

Inorganic Volume

U2NFT prohibits efforts to artificially increase sales volume or floor price, such as through coordinated sales between wallets or other manipulative activity. U2NFT removes collections with inorganic volume from the homepage and, in some instances, bans accounts engaging in the behavior.

IV. Intellectual Property

U2NFT does not allow content that violates the intellectual property rights of others, including trademark, copyright, and the right of publicity. U2NFT relies on the rightsholder or their legal representatives to submit a valid takedown request.

Unless otherwise indicated in writing by us, the Service and all content and other materials contained therein, including, without limitation, the U2NFT logo and all designs, text, graphics, pictures, information, data, software, sound files, other files and the selection and arrangement thereof (collectively, "Content") are the proprietary property of U2NFT or our affiliates, licensors or Users, as applicable

For more information about our copyright enforcement, please see our Term of use Articles.

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Actions We Take

While U2NFT doesn’t have the ability to delete or remove content posted to underlying blockchains, we employ a few different enforcement mechanisms that help uphold our policies and community guidelines across the U2NFT platform. We do our best to tailor the type of enforcement to the type of harm we perceive:

• We can opt to NOT FEATURE AND LIMIT SEARCH DISCOVERY of content that’s not specifically in violation of our policies or community guidelines but that we believe may lead to a negative experience on our platform.

• For content that violates our policies but we believe people should still have the opportunity to view on our platform, we can DISABLE the buying, selling, and transferring of a given NFT or collection using U2NFT's services.

• For content that violates our policies and we believe that even viewing the content may result in harm to users, we can DELIST an item or collection entirely, hiding them and rendering them inaccessible and undiscoverable on U2NFT.

Because we’re a blockchain explorer, we prefer to disable violative content and reserve delisting for certain limited situations, discussed below. We believe that we are more like a search engine or web browser than a social media platform, and if we want to be a trusted explorer, we can’t heavily censor or limit what's on the blockchains.

We take enforcement seriously and prohibit anything that goes against our Terms of Use or these Guidelines, but we are not arbitrators of online disputes, disagreements, or arguments. Our team reserves the right to take any action that it may deem appropriate in response to a violation of its Community Standards, including by banning, removing, or restricting a User in any way it deems necessary.

We delist content if there is a risk of real-world harm or loss or if the law requires us to do so. For example, we have a zero-tolerance policy for CSAM (child sexual abuse material), and delist that content from U2NFT as soon as possible after we’re made aware of it. Similarly, if we think content was created with the specific intent to deceive (for example, if it is a copyminted work), we take action and delist it from U2NFT.

It is the case that we will disable, but not delist, some content that people may find deeply offensive or triggering but that does not directly rise to the level of causing real-world harm or loss. If you have feedback about our content moderation decisions, please let us know by reporting content that appears to violate these policies.

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